Our mission

We are on a delicious mission to help people choose a smarter diet for our planet. Our vision is to build a global consumer food brand to help to shift perceptions on how a plant-based diet can be good for you and good for the planet, and how flash-frozen meals for convenience are still super tasty and exciting.

Our product 

We are a social venture with a determination to drive impactful change and shift perceptions on how a plant-based diet can be good for you, good for the planet, and yet, still super easy, tasty and exciting.


Our chefs prepare delicious dishes to help you save time and look after your health, plus avoid food waste and reduce your carbon footprint.


We include free UK shipping and carbon-neutral delivery on all orders, while using sustainable packaging.